Account Manager of ScaleMatrix

Accomplished professional with 30+ years of experience, Steve possesses a diverse background with unique contributions in sales, recruiting, training, HR, customer service, and operations management for start-up, high-growth, and established organizations. With expertise in designing staffing & culture strategies that produce talented and motivated employees, Steve Croll has been recognized by previous employers as a “human engineer” for his ability to integrate processes into all functions of the organization while working cross-functionally with employees ranging from the CEO to the entry-level sales representative.

Key Takeaways

How Do You Reinvent Yourself?

As you go on different paths and journey through your life – you run into learning things that you don’t want to do. Be willing to dismantle all the beliefs you had about yourself and your career. Be constantly willing to reinvent yourself and have the perseverance to keep going through it.


Check Yourself, Before You Wreck Yourself (or Business)

Sometimes we’re so committed to what we’re doing that we don’t realize the blinders we’ve put up. Looking down instead of looking around you. Be open to other opportunities or listening to other people’s ideas. Don’t get stuck in a rut.


Examine What You Are Doing and Why

Be selective in what you do. Ask yourself:

  • When was the last time you were satisfied and felt good about a job or business venture you were working on?
  • What is the motivation that helps you persevere?
  • What can I do to continue enhancing their quality of life?


How Do You Pivot Your Business?

Think about the solutions or products you’re providing. You’re not just selling a product, but also elevating the community and solving problems. Don’t waste physical effort on things that aren’t working anymore.


Surround Yourself  With People Who Build You Up

If you find yourself in a toxic relationship or environment, get rid of it and surround yourself with positive people. You can cut the cord at any time. Find people that are looking out for your best interest.


Advice For New-ish Business Owners

It’s amazing what you learn over time. If you’re a business owner and things are crazy, you begin to lose confidence. It’s going to be okay, but you have to be able to pick yourself up. Don’t be afraid to reach out to people for help.

It’s not about luck, it’s about choices you make in your life.


Give Yourself a Reality Check

You started a business with a purpose, look back at what that was. Have a reality check. Figure out what drives you. Think about these things:

  • Why did I start this business and what is my purpose?
  • Am I the same person?
  • Am I better, worse, or lazier?
  • Check in – are things going great?


Avoid Misunderstandings and Assumptions with Transparency

Don’t go into the black hole of “No news is good news.” The reality is that no news is not good news. Whether it’s good or bad, don’t blow off or delay that meeting. Bring everyone in, talk things out, and keep everybody on the same page. Part of that is challenging yourself and how you listen to those around you. If your people trust you, you get more mileage and leverage out of what they can accomplish.

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