What is a virtual event?

Virtual events take place online instead of in person. They can range from small groups to large conferences, and they can take place on many different platforms. Keep reading to find out what kind of virtual events you can host, where to host them, and tips for making them successful.

 

How-to’s and tutorials 

If you have a product or service that needs explaining, a tutorial is the perfect way to give your audience tips. Create an online event to introduce a new product and answer questions. You could also host a class sharing the skills that your business has to offer.

 

Training and workshops 

Webinars, courses, or workshops could be a better option for more complex topics. This kind of event allows for a deeper explanation of skills, tools, and more. Examples of workshop topics could be how to build a social media strategy or cutting down on expenses.

 

Interviews 

Get the experts within your company to share their knowledge in an interview. You could also host a Q&A on social media to interact with your consumers. Invite professionals in your industry to speak or perform at a virtual event.

 

Where to host a virtual event 

There are many different ways to host a virtual event. Here are some of the best platforms you can use and the benefits for each one.

 

Stories and Livestreams on Social Media 

Posting stories or live streaming is a great way to share tutorials, interviews, or other videos. You can even answer questions or conduct polls. Add stickers or filters to personalize them and add them to your highlights so your audience can always find them.

 

Live-tweeting 

Live-tweeting during an event can draw attention and boost engagement. Ask your audience questions to start a discussion. Make sure you use a hashtag so people can find the conversation.

 

Webinars

A webinar is a real-time presentation held online, but it can be saved and watched later as well. Usually, the presenter shares slides while narrating. Your viewers can ask questions by voice or on a chat feed. Workshops or classes are great events for a webinar.

 

Tips for hosting a successful virtual event

All events, virtual or not, come with challenges. Avoid any mishaps by following these tips.

 

Create a plan 

Every event, no matter the size or location, needs a strategy. Define your goal and go from there.

Ask yourself these questions before your virtual event:

– What kind of experience do you want to deliver?

– Will your event be held live?

– Where do you want the content to be seen?

– Will access be free or paid?

– When is the best time for the event?

– How should you promote the event?

– Will people still have access to the event once it’s over?

– What data do you plan to track?

 

Choose the right time 

Choosing the right time and date for your event is extremely important. Do some research by looking at analytics to see when your audience is usually online. Ensure there are no other events or holidays that could affect attendance and don’t forget about time zones. Try to pick a time and date that works for as many of your customers as possible.

 

Promote the event 

Choose the key selling points that your event is offering whether that’s a speaker, networking, or skill-building. Whatever the selling points may be, make sure it’s clear in your marketing. Sharing the event details on social media and by email is a good way to get the information out to your audience. Post a countdown to the event on your stories and have guest speakers promote the event on their platforms. Don’t forget to use a personalized hashtag!

 

Prepare for tech troubles

Before starting, have all speakers check their internet connection. Have backups of your presentation ready in case something goes wrong. You can also have a rehearsal to identify any problems before the actual event. Because not all of your guests will be familiar with technology, anticipate their troubles, and provide them with help guides or support.

 

Make it inclusive 

Your event should be inclusive and accessible to reach as many people as possible. Use a clear, large font with high color contrast on all slides or presentations. Make sure you provide captions for audio and descriptions for visuals.

 

Virtual events became the new normal this year, and they’re not going anywhere. We hope this information makes all of your virtual events a success.